Chace & Ryder

A 30-minute course for men

Dress better in 30 minutes flat.

Your shortcut to looking like you belong in any room.

Begin now

Or watch a lesson free first.

Vladimir Riché in a charcoal flannel suit, white shirt, navy tie, pocket square and brown leather shoes, on a rooftop above the Manhattan skyline.

One combination

Every lesson, in one photograph.

The course covers two suit colors and a range of shirts, so you leave with combinations rather than a uniform. This is one of them, head to toe. Every choice in the picture is a lesson.

  • Module 1 · The Fit The shoulder seam lands where the shoulder ends. Trousers break once, just touching the shoe.
  • Module 2 · The Suit Charcoal flannel. One of the two colors that works with everything you already own.
  • Module 3 · The Shirt Plain white. One of several the course covers, and the one that never needs a second thought.
  • Module 4 · The Tie & Pocket Square Navy tie, and a pocket square that deliberately does not match it. Matching sets are the giveaway.
  • Module 5 · The Shoes Leather, in one of the two colors I recommend. The wrong shoe undoes everything above it.

You want to dress better. Every time you try, it turns into a mess.

You spend time scrolling, second-guessing, buying random pieces that don't work together. You put an outfit on, look in the mirror, and something is still off.

You feel behind, like other men figured it out and you're still guessing. You hate being the worst dressed in the room. And deep down you're tired of your clothes not matching the man you're becoming.

Why you can trust this

The same formula I use with men who speak on stages and lead teams.

It works just as well for the guy who is ready to stop looking average. After this you'll know what to wear, why it works, and how to never fall back into the guessing loop again.

This 30-minute training gives you the right handful of pieces and the rules for putting them together, so they keep combining into outfits that work. No trends. No overthinking. No guesswork. You don't need ten hours or a full wardrobe. You need a small set of things that never fight each other.

Watch one free

The suit color to avoid.

This is a real lesson from Module 2, not a trailer. It is the one most men get wrong before they get anything else wrong, and it takes about three minutes to fix for good.

Get the other sixteen

$37. One payment. Lifetime access.

The curriculum

Five modules, seventeen lessons, thirty minutes.

Module 1 of 5The Fit

  • Why fit is important
  • How your jacket should fit
  • How your trousers should fit

Module 2 of 5The Suit

Module 3 of 5The Shirt

  • Why the right shirt color is so important
  • 3 shirt tips to remember
  • Shirt wrap-up

Module 4 of 5The Tie & Pocket Square

  • Why ties are so important
  • 4 tie tips that you must know
  • The one tie that every man must have
  • The invaluable pocket square
  • What's missing? (Module 5 preview)

Module 5 of 5The Shoes

  • Why shoes are the foundation
  • The first shoe color and style I recommend
  • The second shoe color and style I recommend
  • What's next?

From students

"In a world of fast fashion and trends, it can be hard to remind oneself what the essentials are. This course is an easy guide, a condensed pathway to simple but elegant truths which were traditionally passed from father to son. With Vladimir's own touch and humor."

Mehdi B., Developer

"I'm very impressed!!! You did your thing with these videos. You make me want to get another suit now. I'll be contacting you ASAP."

Ralph H., Real Estate Agent

What other creators say

Your favorite YouTuber's favorite YouTuber.

"Vlad's channel is a goldmine of valuable insights and practical tips. From suits to shirts to shoes, he covers everything you need to know about classic menswear with expertise and passion. If you're looking for a YouTube channel that combines expertise, charisma, and a genuine desire to help build your confidence, then Vlad's channel is a must-watch!"

AC

Antonio Centeno

Real Men Real Style · 3.71M subscribers

"There's no doubt about it, Vlad is one of the most knowledgeable menswear professionals in the industry. I'll always be grateful for his wealth of insight into brands and styles I had never heard of that I still love and recommend to this day."

PS

Preston Soto

The Elegant Oxford · 287k subscribers

"Vladimir Riché does an exceptional job. I really respect and like his content. He's probably my top."

KA

Kirby Allison

YouTuber · 870k subscribers

"I love your content. I think you're the most knowledgeable men's style content creator on YouTube."

BF

BowTie FragranceGuy

YouTuber · 220k subscribers

Dress Better In 30 Minutes Flat

5 video modules · Lifetime access

$97 $37

$97 at launch. $37 now that I'm bringing it back.

Look better now

One payment. Yours to keep.

About

I help men cross over from fashion to style.

Men who aren't sure about their look are usually less confident. They spend a long time putting outfits together, and when they do, they're still hesitant, and it shows. They don't own the room.

I'm Vladimir, a YouTuber who specializes in classic menswear. I can relate to most men because at some point I was in their shoes, pun intended. I got tired of watching men make the same fixable mistakes over and over, so I did something about it.

Most men don't know where to start. That's where this course shines. You'll know exactly what to buy, and how those few pieces keep combining into outfits you never have to think about again.

Vladimir Riché

Questions

Who is the course for?
Any man who wants a small wardrobe that combines without effort, and doesn't want to spend ten hours learning how.
When will I receive the first lesson?
Immediately. You get access to all five modules the moment you join.